Tip
1: Choose Your Colors Carefully
Tip 2: Avoid Slow Loading Web Pages
Tip 3: Make It Easy For People To Find Their
Way Around Your Site
Tip 4: Make It Easy For Visitors To Contact You
Tip 5: Make Your Sales Copy Easy To Read
-
Andy Best
is the author of the "Definitive Guide To Starting &
Promoting An Internet Business".
This is a step-by-step guide full of advice and strategies to
help you start an Internet business
from scratch and promote your web site. Article
Source: http://EzineArticles.com/
Additional
Keys To Success With Websites
Trust and Image
A modern feel is the key to the new visitor's perception of your
company. Your web site should create an impression that you are
a leader in your industry. Use stock professional photography
and modern backgrounds as elements in your design and layout.
Incorporate multimedia elements to enhance your message and to
keep your visitor's attention. Join a local community organization
or nationally recognized entity for your particular industry.
This allows you to display their membership logos on your site
and usually gets you a link on their website which will help increase
traffic. See if they will release your news updates on their sites.
Along with free advertising this also helps your website positioning
as web search spiders index the updates.
Provide
quality consumer advice on your industry to your visitors.
This will familiarize them with your company's qualifications
and experience.
Identify Your Customer Base and Competition
A good place to start when building a website is to define your
market. By deciding on this area first, you can design applications
and techniques to enhance your ability to grow. A web project
not properly targeted can have disappointing results.
If your company has already done a market analysis strategy, make
sure to have that information available during your planning process.
If your company hasn't had time to assess this in a detailed manner,
then write out a general outline of the who, what , when, why
of your business operations cycle.
Search
Engine Optimization
Having your website properly submitted to all of the major search
engines is your most vital lifeline to ensure steady and suitable
traffic.
Search engines use multiple methods for generating site rankings,
including word counting, keywords, indexing, relevance, and "freshness"
of content. To accomplish this you must structure your content
to the precise market you are in.
Web
Site Networking and Promotion
Develop a plan to excite people enough to pass your link to their
family, friends or business associates
Here are some tips to and techniques:
• Keep your website updated with your new products and services.
Stale sites get buried by the search engines.
• Create a button for other sites to use when linking back
to you.
Make sure to create a map of your site so that spiders can index
easier and visitors can find the specific section of your site
they are interested in.
• Create a relevant inbound linking structure.
• Put useful free information or services on your site.
• Make it easy to pass your link on. Insert a 'tell a friend'
link on your front page, news and article pages.
• Have your website address in all of your print advertising
and other media.
• Build a customer list that includes email addresses and
regularly send out specials or updates with clever information
wrapped around the message.
• Train yourself and staff to mention your website in all
of their interactions with customers as either a customer service
tool or as a purchasing point.
• Gain repeat communication through a website newsletter.
