Goals and strategies
•What is the mission of your Business?
•How will creating a Web site support your mission?
•What are your two or three most important goals for the site?
•Who is the primary audience for your Web site?
•What do you want the audience to think or do after having visited your site?
•What Web-related strategies will be used to achieve those goals?
•How will you adequately maintain the finished site?

Production issues
•What special technical or functional requirements are needed?
•How many pages will the site contain?
•What is the maximum acceptable count for this project?
•How important is good search-engine ranking / traffic for your site?
•Determine a budget for the site based on overall needs and goals outlined above.
•What is the production schedule for the site, including intermediate milestones and dates?
•Assign a person or persons responsible for collecting and delivering content to the developer?
•What content is already created and is it in digital format?
•What content needs to be developed or edited for the project?
•How often will the site need to be updated? (new products, personnel changes, etc)


The best site outlines are very short and to the point, and are often just bullet lists of the major design or technical features planned. The finished site specification should contain the goals statement from the planning phase, as well as the structural details of the site.

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